Organic users↗
4,286+14.8% from previous period
EXECUTIVE TAKEAWAY · AXIS THERAPY CENTERS
Organic visibility is moving in the right direction.
More Iowa families are finding Axis through service and location searches. ABA is driving the most growth, while speech and OT pages are creating the next wave of opportunity.
91SEO HEALTH
Organic sessions↗
5,104+12.2% from previous period
GSC clicks↗
3,742+18.6% from previous period
GSC impressions↗
128K+21.4% from previous period
GBP visibility↗
67%+5.1 pts from previous period
Leads / conversions↗
164+9.3% from previous period
SEO health↗
91/100+4 pts from previous period
Local service pages gained traction
Seven priority terms moved into the top 10, led by ABA and speech searches.
Fort Dodge visibility trails the group
Growth is positive, but map coverage and supporting local content need more depth.
Turn impressions into more visits
Improve page titles for high-impression speech and OT searches with lower click rates.
ORGANIC GROWTH
A steady upward trend
Organic users have increased across nine of the last twelve reporting weeks.
5,0002,5000
Organic users+31% over 12 weeks
VISIBILITY FUNNEL
From search to family inquiry
A simple view of how search visibility becomes meaningful action.
128KImpressions100%
3,742Clicks2.9% CTR
4,286Users1.15× reach
164Leads3.8% rate
LOCATION PERFORMANCE
Four markets, one clear view
Visibility and attributed leads for Axis’s priority Iowa centers.
West Des Moines78% local visibility
61 leads+18%
Ames71% local visibility
42 leads+12%
Ankeny65% local visibility
36 leads+9%
Fort Dodge52% local visibility
25 leads+6%
SERVICE PERFORMANCE
ABA leads; Speech and OT are growing
A service-level snapshot across Axis’s organic footprint.
ABA Therapy+22%
- Clicks
- 2,104
- Leads
- 91
Speech Therapy+13%
- Clicks
- 962
- Leads
- 43
Occupational Therapy+9%
- Clicks
- 676
- Leads
- 30
DATA-READY ARCHITECTUREBuilt for live connectors—using realistic placeholder data today.
GA4Search ConsoleGBP × 4Rank trackingLocal heat mapsFar Side notes